Pandemic, Globalization and PR

Authors

  • Marine Kobalava Free Academy of Tbilisi
  • Sopiko Alpaidze Free Academy of Tbilisi
  • Nata Lursmanashvili Free Academy of Tbilisi

Keywords:

COVID-19 Pandemic, Globalization, Public Relations, Electronic PR, Public Opinion Market, Public Awareness, Crisis Management, Turbulent Environment, Convergence, Incorporation

Abstract

The article analyzes the impact of events caused by the coronavirus pandemic on public opinion and capabilities of public awareness management. At the same time, the validity of the use of electronic means of communication and the role and importance of electronic PR in the conditions of switching to remote working methods are evaluated.

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Published

2021-10-22

Issue

Vol. 1 (2021): აკადემლაბი : გლობალური პოსტპანდემიური გამოწვევები

Section

Articles